Sunday, March 7, 2010

DESN 400: Practical, Poetic, Persuasive

Practical: Upon first arriving at the car show we found a kindly gentleman handing out a floor plan with a complementary air freshener. This is dually practical in that it lets you know where to find particular venders when you get to the show floor and it makes your car not stink.


Poetic: The bouquet of dip-sticks was rather beautiful, and in turning something (the dip stick) that represents time, hassel, money, but is ultimately necessary into a pretty display is a friendly and poetic reminder to get your oil checked.

Persuasive: By personifying the car, and giving the car a voice this somewhat understated sign beneath the windshield urges passers by to "test drive me". It makes people feel like they should test drive the car, because the car like a pet dog would want to be walked, or driven in this case.

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