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Onwards from akqa on Vimeo.

My Comparison

click the link

active perception website

i'm not liking the way this looks right now. I think it's all too heavy handed. I don't think the title to the site is integrating well. I like the texture drop shadows but I think it's competing with the other things on the screen possibly. I think the navigation stands out too much/takes up too much space. Mmm..i'll be back with more.

colors, and elements, and type

i don't know about the background

type four plans

WEBSITE
these should be the things that i'll include in the site\/
(about, register, schedule, sponsors, topics, speakers, workshops, webisode, accommodations, location)



button

revizzles gordizzle and schizzle

law ten

"simplicity is about subtracting the obvious, and adding the meaningful."
-john maeda


^ i don't know what i think of that yet.

ziba rhymes with ameba

these are what i got, and after talking to kidwell i decided that it would be near impossible to create that lid up thar, on accounna i ain't gots no automatic milling machine or nothin' like that. i think i'm 'onna go with the arnge label, but make it biggern and less arnger and what nots. kid alsa ain't to savy on ta bottle shape. i 'on't know what i thank 'bout that. whale, "voormp, voormp, oooorrreeeeyyyrr."

branding

these are some things that caught my eye while browsing through the reading.

coming up with a name takes forever. 100's of names are reviewed then lawyers have to make sure they don't already exist and infringe in someone's intellectual property.

I had no idea that naming a company could be so difficult.

abstract marks work best for big companies, technology companies, or companies with multiple and varied departments. they are difficult to design well.

i never thought before about what kinds of companies have the goofy abstract logos, but it would makes sense that companies which fall into those categories couldn't be rationally depicted by some sort of tangible graphic. "difficult to design well"? i'd like to know how you quantitatively measure something like that, and i wonder what reasons could be that they are difficult to design well. they are all so simple.

even if you got it right the first time you have to do the rest to make sure it actually is right.

i remember the guy from liquid nine talking about this during portfolio day.

i think the whale would agree.

active perception Intro

activePerception site intro Identity application